We are an experience design company that creates new ‘immersive experiences’ for brands.

Brands are reluctant to try something new that could endanger their heritage.

Our roadmap creates new brand-extensions that give birth to a new future for brands.

Magic Has A Formula

Our Story

We exist to create a special moment, the ‘aaahh’ moment where both brands and customers can experience something truly new.  Why do we do this?  We intensely and deeply believe that brands can live and thrive in a different immersed physical state.
Brands can stay who they are, and be what they have always been. With 1295, they can simultaneously experience what it is like to be something different.

Step No.

01. Concept creation

Ideas are born from the obsession of creating experiences that entertain people.  For us, an experience means a memory so good, you want to repeat it over and over again.  We create and develop our concepts in-house and we handpick project partners from around the world, one project at a time.  Each concept tells the story of a renown brand.

Step No.

02. IP Licensing

Our creative concepts are always developed with three groups of stakeholders in mind: the brand, the licensee and the end-user.  Our management and high performance ‘board of directors’ ensures that we always spread innovation, value and renewable experiences across all three of our stakeholder groups.

Step No.

03. Launch

Ideas are important. But execution is king.  Finding the best operators for managing guest-centric businesses is what separates the unforgettable from the #idontrememberyou.  We work with operators across a variety of sectors and we ensure that all our branded concepts end up in the right hands that grow towards a sustainable future.

Our ETHOS in four simple principles

naked

love

Love what you do, as a person, as a professional.

No great results come from people that are absent of love.  Greatness comes from desire, belief and perseverance.  Don’t believe us?  Place a jar of Nutella in front of a chocolate loving kid.. That’s amore.

dualism

How a brand and its alter ego could fuel change.

Based on the principle of dualism (ying and yang), an opposite force can be interconnected and complimentary, giving one-another rise and balance.  We always push the limits of our brand-extensions to look for the contrast in order to find the balance.

third mind

It is believed that when two individual minds come together, they fuse together to form a third mind. 

It is part of a metamorphose that forms a third character, a union that is created that forms perceptions and opens new realities.  By surrounding ourselves with great minds, we create incredible third mind collaborations.

sustainability

The ability to cope with sustainability has been part of our history.

Starting from early civilizations that were afflicted with scarce supplies to our modern economic and environmental challenges.  Today  sustainability is more than recycling and re-using energy.  It is about building a better world.  At 1295, sustainability is about adopting responsible business practices and create experiences for our communities that promote positive impact.
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